BCA2012 International Conference 19 - 22 June, 2012

Where is the Broadcast Industry Heading in View of the Shifting Landscape and New Technologies? What are the Business Models Relevant in the Near Term? What can Stakeholders Do to Better Prepare Themselves?

• Going from analogue to digital, what are some advice to do it right?
• What is your vision and strategy? How do you get your people to move with your vision?
• Some perspectives on keeping your systems flexible and how best you can position yourself to better engage your audiences/viewers?
• How do we deal with technology obsolescence moving onto digital?
• How do you ensure you protect your brand and make it a trusted source of information, program and of reliability
• How do you “follow the money” and sustain your business, and engage viewers and advertisers and increase your future revenues?
• How to provide as many “eyeballs” to your advertisers?
• If technology is neutral, how could broadcasters ensure they can implement more VAS (value added services) at lower cost implementation?
• What experiences can Asia learn from its European counterparts?

• Implications of the current dynamics of the consumer market - How is this shaping the directions of the broadcasting industry?
• Will Google TV, Apple TV, Netflix, Hulu and the rest of the emerging new screens be the new generation of broadcasters?
• With broadband coming more and more indispensable today, will the hybrid platform be the future proof model?
• In what ways will the hybrid broadcast broadband model change the game?
• What strategies are in place to marry the best of linear broadcasting with the best of the web?
• What is the future of interactive services (such as HbbTV and YouView)?
• What is your approach to second screen strategy?
• Smart TV vs. tablets vs. traditional TV
• Managing the companion screens (2nd / 3rd / 4th Screens)
• Broadcasters’ views on future plans and progress - How do we manage the changes?

As broadband meets broadcast, the hybrid platform is being recognised more as the main pivotal development in the converging platforms and technologies arena. While there are issues on standardization and where fragmentation must be managed and harmonised in future, the industry must now work together going down this path while mindful of enriching the viewer experience and reaping the benefits.

Chairperson’s Welcome Remarks
Peter White, Director General, IABM

Towards the Hybrid Platform - The Technologies

• Which countries/network is going for HbbTV ? Europe and in South East Asia? Why is it growing?
• Concrete examples of HbbTV applications
• HbbTv for multi-screen, companion devices
• How will this standard be incorporated into future multi-screens standardization?

• An overview of the new technology enablement of the advanced hybrid system over broadcast and web technology for seamless provision of new services
• Explaining the architecture of this new service platform using broadcast-broadband combination to enhance broadcasting services
• Understanding the application management model and APIs on servers and TV receivers and APIs for the development of applications to connect TV programs and the internet services

The Business Case

• How can broadcasters aggregate all content on one platform to disseminate to multiple platforms?
• What is the future of IPTV in this context?
• What are the future-proof business models?

• How can operators successfully build new experiences around their content and make them simpler and more accessible?
• How can technology providers facilitate the need for new and differentiated services?
• Case study of how an operator (Altibox) created new experiences around its live football games and movie content.
• How did the customers benefit from this and how the operator added a new dimension to going from simple delivery to a new viewing experience
• The business case for this - how Altibox developed a unique selling proposition that attracted new subscribers and minimized churn

Smart Applications - New Avenue for Broadcasters

Smart Apps provide such an avenue with multimedia content and social media converging to more portable screens that can be carried on the go. What is the new deal between content and devices? A look at the coming signs of possibilities

• How content will be monetized in this new Paradigm and how Broadband will have a different business model than broadcast
• How people will not be watching channels but individual programs and how that challenge has to be met by content makers and providers
• How will the problems of discovery and reach will be solved and why targeted advertising will need to change its own paradigms and become more like TV advertising

• What are the market opportunities for those embracing this new media onslaught? What business model challenges mobile TV presents for broadcasters, content distributors and telecom operators.
• What are the latest business models - pay-per-view; monthly subscriptions and free-to-air TV broadcasts
• A look at these strong markets - Japan & South Korea where mobile TV has very strong take up rates
• Which business models have proven successful? Why YouTube services may be a strong mobile TV driver
• A look at the revenue share issues between broadcasters and service providers and why both parties need each other for a successful mobile TV system
• What technology will deliver a successful cross platform media content that will run seamlessly regardless of the type of screen it is being accessed from?
• Why broadcasters, device manufacturers and carriers must rise to the challenge, successfully delivering the types of device-agnostic bandwidth-intensive applications and service demand

• Technical developments have resulted in an increase of numbers of TV channels, and in audience fragmentation across multiple platforms and different communication channels.
• The Internet, IPTV, HBBTV, OTT, VOD, Interactivity, Connected TVs, the 2nd screen, and social networks are enforcing changes on the business models of TV channels.
• An analysis of the current situation of TV broadcasting and business models in the Arab World, and of the effect of current technological advancements and of the “Arab Spring” is provided.

• How the TV is at the centre of convergence between broadcast and broadband content delivery. He will cover how this convergence is impacting on business models and changing the way that consumers access content. His session will cover:
• What content consumers want from their TV experience and how/when they want to access it
• The importance of the user experience in driving content consumption
• How the content path from studio to end-consumer is changing
• How different players can monetise the convergence of broadcast and broadband models

• Exploring the right monitoring technology and managed connectivity to address the complexities involved in accommodating dynamic flexible connections (IP addresses, node bandwidth capacities, and equipment firmware levels
• As migration from SD to HD, from SONET / SDH to video-over-IP is a gradual process, monitoring QoS and ensuring end-to-end protection becomes a challenge and when monitoring tools are more oriented towards the network infrastructure instead of video transport service and any failure in network equipment could violate SLA terms
• What are the key elements broadcasters must put into place into place to ensure these complex challenges are well managed and legacy network are maximize?

This session looks at how multi-screen and multiplatform & OTT delivery create a new media value chain and what are the key issues in delivery of content and services.
The presentations will address the issues of technology challenges, going from Pay TV to OTT and also what models will work eventually for today’s market.

Chairman Welcome Address
Danny Wilson, President & CEO, Pixelmetrix Corporation

Technology Infrastructure

• IPTV & OTT using IP - not the same!
• The key technologies for & unique challenges of OTT delivery
• A visual presentation of the details and differences of OTT delivery

• A detailed review into several issue areas which are connected with such a radical technological step: business issues (OPEX/CAPEX gain, new business model options), service delivery issues (potential reduction in time to market of service introduction, which service management tools have to be developed, what QoS needed in a real network environment), needed client capabilities (thin client & zero client approaches, content protection, playout over connected TV’s), user experience (QoE/QoS requirements for a virtual STB)

• Presenting a fully automated digital infrastructure that can enable multichannel operations to grow from a handful to multiple channels without a significant increase in staff
• How advanced workflow allows media companies to ensure accurate, quality output in a highly complex and tightly integrated environment that incorporates multiple customers, channels, and languages. The resulting efficiency improvements can allow operations to drive down internal pricing and costs for services that distribution clients once had to provide for themselves
• How vendors can serve as technical partners to their clients, whether they need to distribute content to a cable head-end or an IP streaming platform, anywhere in the world and in any language

• How broadcasters, aggregators and content distributors can upgrade their infrastructure to provide high quality TV experience across multi-platforms and easing stress out of the equation
• Adaptive bitrate (ABR) technologies provides for the adaptation of video to the network instead of network to the video
• How you can eliminate buffering and ensure a high quality of experience and service and enable high definition experiences on devices of all types, sizes an resolutions, independent of locations
• Real deployment cases and results. How ABR technology will evolve in the future and how it will enable multi-screen services develop further

• Building Scalability into Business
• Reaching audience via multiple devices
• Cutting CAPEX costs

• How traditional operators with existing resources can introduce and scale multi-screen TV services
• Best practices for developing a common head-end and unified network infrastructure to support all devices
• Key technologies that enable flexible combinations of traditional broadcast and IP security
• Cost-effective, scalable security configurations that can be upgraded to full multi-network head-end

• Importance of managing and tracking content, for content owners and for online publishing services.
• Commercial solutions developed on VDNA technology enable accurate and fast automated content recognition - enabling copyright infringement detection and new monetization channels.
• Extensive deployment across studios, TV Networks and Online Publishing sites.
• New content recognition based use case enabled by fingerprinting - companion apps which can use "point and sync" workflow to recognize the show.

• What are the strategies broadcasters can adopt in order to adapt their audio transport methods to lossy IP networks?
• Advantages and disadvantages of various approaches that affect cost, availability and reliability of IP networks
• Relevant case studies
• Recommendations on how best to deploy each approach in the field

• A clear-eyed look at ways of delivering broadcast quality video over an OTT network.
• Essential differences between internet TV and broadcast networks.
• Also covered are the latest developments in video compression and adaptive streaming for CDN networks and strategies for merging internet TV with broadcast systems

Going into digital, the next challenge is “going HD”- ie, managing high definition content and the tremendous storage capacities of HD requirements. Also, the new role of archive is to become the central element accessible throughout the workflow. This session will cover the critical issues from migrating files between tiers of storage, to matching the content access needs to the appropriate storage tier. With HD going from 2K, 4K to HD, discover how you can maximize HD storage and allowing archives to be accessible from all steps in the workflow.

Chairman’s Opening Remark
Ralph Bachofen, VP of Sales and Head of Marketing, Triveni Digital

Modern Media Asset Management

This session outlines the real life implementation of NHK’s high-definition (HD) Video Server System and News Center Archives System at its News Center as part of its switchover from VCR to HD file-based format, with a view to creating a new broadcasting system.

• NHK began operating The HD Video Server System enables the NHK News Center to produce and play out news in a file-based format; it can simultaneously handle up to 70 recordings, 65 play-outs, and at least 130 nonlinear editors.
• The News Center Archives System enables the NHK News Center to store and handle up to 70,000 hours of past news material.
• These two systems excel both in responsiveness and availability. Content in a file format and dramatic improvements in its affinity with metadata have transformed the workflow for news production.

• This session/paper will look at the importance of DAM in delivering multiscreen offerings and the role of the individual components of a DAM solution.
• An understanding of the complexities involved in supporting multiscreen solutions and the important role of DAM.
• The different components that make up a multiscreen DAM solution and their role in a typical multiscreen workflow.

• File-based technology offers broadcasters the opportunity to redesign workflows and realize efficiencies that are simply not possible with videotape based systems. Automated file processing reduces the cost per program for downstream processing and offers 24x7 availability. Systems can be sized for ‘normal’ operation with third party cloud based services available to handle peak loads.
• A look at how poor system design can erode the benefits, with content stuck in queues, manual intervention required to ‘rescue’ content in time for air, and the plethora of requirements that compete to determine the right codec, wrapper, and metadata set.

• Exploring the mistaken notion that channel-in-a-box equals commoditised IT hardware and examining the issues that broadcasters need to look at in order to capitalize on the efficiencies that integrated playout technologies should provide if correctly deployed
• What of the relationship with overall file-based infrastructures and MAM systems: is there an effective one with CiB technologies? Is the suspicion in the market still valid?

• How Broadcasters today can equip themselves to support more channels and formats on a wider variety of platforms such as the internet, iPads and mobile phones, and within very tight budgets.
• Cost-effective captioning and subtitling is a key challenge for broadcasters evolving to meet these demands. One of the most time-consuming elements in the captioning/subtitling process is the synchronization of captions and subtitles to the video content.

Quality and Performance Issues

• Storing and manipulating compressed, file-based video/audio affords tremendous speed and savings but operations is discovering how difficult it is to ensure correctly repurposed files are reaching broadcast and content-on-demand audiences.
• When formats and files accumulate, automated Quality Control (QC) and other workflow integration techniques can improve efficiency. There are many questions to ponder as you think about your own file-based quality control strategy.

• Understanding the architecture needed to support a multi-platform operation, how linear and non-linear workflows can be integrated and how the operational workflow can be simplified by abstracting the VOD platform specifications.
• Reviewing an innovative rule-based technology to automate the non-linear planning process to reduce manual operation.
• Best guidelines how to implement a multi-platform on-demand workflow

• The UMID (Unique Material IDentifier) is a SMPTE standard that globally uniquely identifies an AV material. Although more than a decade has passed since its initial standardization and its implementation as a mandatory component by AV products supporting MXF (Material Exchange Format) and AAF (Advanced Authoring Format) technologies, its originally intended use as a globally unique identifier to link AV material to its metadata has seldom been seen in practice.
• A new activity for the UMID applications has been established in the SMPTE standard community, where we will be initially studying the existing UMID applications to identify the UMID application principles and its best practices to be shared in the industry.
• In this presentation, we will report our latest activity for the UMID to be used as a media IT infrastructure for the File-based workflow.

• Single virtual database, integrating one consistent framework all the activities of the media company
• People in different departments all see the same information and can update it real time without relying on periodic updates
• Using standard information technology procedures

• Social media has a profound impact on nearly every facet of modern media, television is no exception. Social TV (the intersection of Social Media and TV) is a term we are hearing about more and more. What does it mean for broadcast professionals and what should you be focusing on as this trend emerges? This panel will focus on three core areas of Social TV
• Social curation and story finding for newsrooms and journalists. Learn how social media has become a creditable source of news gathering and storytelling
• Social interaction. Hear how the biggest production and format companies in the world are leveraging social platforms to engage their audiences, allowing them to participate with content and brands
• Social discovery. Learn how social media has become a powerful recommendation engine and drives higher tune in

The session looks at new business models that are evolving with the change in technology and consumer demand. How these can be used for enriching the industry and the consumer experience and how industry can monetize contents on multi-platforms.

Chairman’s Welcome Remarks
Rob van den Dam, Global Communications Sector Leader IBV, IBM

Monetising Content for Multi-platforms

• How the age of consumerism is driving consumers away from traditional advertising
• How the development in the Asia-Pacific region compares to the other countries surveyed.
• Based on the results of survey: - How “living connected” is pervading our waking lives - Digital viewing on demand is the new normal - It’s about connecting with people - Connecting content is changing how media is consumed…and paid for - Adoption distinctions between younger and older audiences are closing.

New Strategies

• A large number of sports events do not get coverage owing to the high cost of producing & broadcasting sports events. These costs are going up with the proliferation of HD, 3D technologies. Due to this only the mainstream sports get coverage. This leaves high numbers of audiences who prefer watching niche sports underserved. However now the proliferation of new technologies, emergence of new platforms & increasing bandwidth is giving rise to creating economical cost effective creative solutions for producing and broadcasting niche sports. It also gives rise to interesting possibilities with making sports viewing more interactive & enriching. The presentation will talk about new creative ways to making this possible

• Reaping the power of the 2nd screen as a complement to linear TV
• Examining how media interaction technology enables broadcasters, rights owners and advertisers to enhance and bring the TV experience to a new level of engagement by introducing social and personal dimensions into TV programs
• How this can be launched cost-effectively without major changes to the existing broadcast infrastructure
• Demonstrating the prompt and cost-effective ways of combining Smart TV with the companion device which enables broadcasters and operators to launch the immersive applications that consumers crave, both quickly and cost-effectively, while retaining control, as 2nd screen applications enhance rather than compete with broadcast TV

• What issues are advertisers facing in connecting with viewers? Why is television advertising still valuable and what is the scope for this value to be increased?
• What technologies are available today to advance advertising, where is it being used and what success has it had?
• What technology is untapped or just around the corner that will make a difference?
• What steps do all the players in the industry need to take to advance television advertising?

• Outlining how broadcasters’ using a BPM system can integrate people and content for increased efficiency. By systemising and automating business processes broadcasters can optimize resources and workloads to fulfil the commercial expectations of their media enterprise.
• Approaches to having a seamless process, thereby maximizing human and business processes.
• Highlighting the key benefits of BPM when applied to broadcast in a way that may be deployed progressively using a platform that automates and integrates both business processes and workflows, enabling both to be optimized using real-time business activity monitoring.

• How can I scale my architecture at lower cost possible? How can I adapt the branding to my internal or external customer’s needs?
• How should I create automated branding elements? Can I sell more and sell at higher the commercials ?
• How do I reduced the risks with Four of Five “Nines” level of business continuity

• As content owners and service providers jump into the digital media bandwagon to provide innovative & enjoyable content to users, there is therefore a growing tension between the need for control and secure distribution over content and the increasing innovations which we are seeing in the development of new content delivery platforms. Disputes between content owners and services providers have on more than one occasion led to litigation in more than one country.
• How does the current legal landscape cover online storage and distribution of content and how can content owners protect their intellectual property in the digital world? An in-depth review and understanding of this and more

This session explores the new age of broadcasting technologies and monitoring for quality assurance as well as green broadcasting implementation.

Chairman’s Welcome Remarks
Aale Raza, Managing Director, Whiteways Systems Pte Ltd

Transmitter Technologies

• Understanding the true meaning of the word “reliability” as it pertains to broadcast transmitters -
• Digital terrestrial TV transmitters have become extremely reliable using modern technologies including the application of new ruggedized LDMOS devices, new generation power supplies and advanced control systems.
• Many design aspects, including parallel redundancy, cooling methods, electrical design headroom as well as component selection and application can be dramatically affect overall transmitter system reliability.
• In addition, several equipment configurations can be used to enhance reliability and on-air availability. Such configurations include redundant exciters/drivers, parallel transmitters and N+1 systems.

• With energy costs rising rapidly worldwide, and more attention being paid to the environment, significant advances have been made in Radio Transmission.
• Between higher efficiency AM & FM transmitters, dynamic carrier control techniques for AM, and digital PAPR algorithms, savings of 30% or more in power consumption are possible.
• This paper will examine these advances, which are available from a range of manufacturers, and analyze the possible return-on-investment implications.

Techniques for Quality Assurance

• The essentials of identifying and understanding alternative test and measurement solutions in offering a simplified interface while providing a detailed signal analysis.
• A review of multi-format video monitoring and an understanding of MPEG monitoring principles and the different methods used in transport stream analysis by examining ETR290 and other MPEG monitoring requirements
• Combining ETR290 information and decoded signals successfully and having the confidence in the MPEG transport stream and the ASI signal that is being transmitted, ensuring high-quality content to the viewer at home.

Green Technologies for Broadcasting

• Trends and latest developments in LED
• Application design requirements for Professional Lighting using LED
• Systems Design: implications and benefits

• NHK’s latest low emission OB vans and the two new key technologies for them
• Japan’s first compact electric OB van developed from an electric vehicle (compact and zero emission) and a look at the functionality
• A look at the technologies used in the latest OB vans such as LED lights, automatic lockable system, high efficient air condition system, and layout ideas which are multi-function

• LED lighting instruments - for better module performance and higher power
• NHK’s upgrading to an all LED studio as part of the effort to contribute to energy conservation and to reduce heat Production
• Overcoming the challenges of color rendering, light emission efficiency and heat management

Broadcast Loudness Monitoring, Mitigation and Management

• Addressing the issue of loudness discrepancies, major issue for broadcast professional
• Understanding the behavior of the consumer receiver can help to manage loudness and preserve program quality
• Managing the outlier programs and delivery paths to achieve consistent loudness
• Strategies for a systematic approach to achieve the best results and thereby reduce viewer complaints

• Inconsistent loudness levels have become so common a complaint in broadcast markets worldwide that lawmakers and regulators in a variety of countries have created guidelines and standards designed to mitigate the audio-level discrepancies.
• Overview of successful approaches to comprehensive MPEG-2/MPEG-4 transport stream monitoring. It then will focus on the specific challenges that broadcast, cable, satellite, IPTV, or mobile networks face in monitoring and analyzing the audio loudness of their DTV streams.
• The session will outline effective implementation of real-time logging and export of LKFS/LUFS loudness measurements within the larger monitoring workflow.

Technology and Business

Chairman’s Welcome Remarks
Brian Campanotti, CTO, Front Porch Digital

Transmitter Technologies

• How do the cloud computing technologies and services (promising faster implementation and assured ROI and lower CAPEX) translate into real day to day situations for media and entertainment? Media and entertainment as an industry is peculiar in the sense that media must hold both audio and visual data in high resolution, hence making it bandwidth and storage intensive. While currently cloud technologies are used to distribute video content to the consumer in a number of scenarios, can they be used just as effectively for professional video content production and management?
• This session will seek to answer some of these questions, as well as throw some light on what tools are available on cloud-based platforms for broadcasters today. The paper will also present the existing vendor landscape, as well as a couple of case studies on applications and video that have adopted, or plan to adopt cloud-based solutions over the next five years.

• The transition to Cloud services for traditional M&E companies leveraging on-prem archive systems
• Value proposition of hosted Content Storage Management vs traditional Cloud storage providers
• Design and architectural considerations when building a storage infrastructure
• Edge caching and its advantages

• Expounding principles of cloud object stores, using examples of Amazon S3, Microsoft Azure, and OpenStack Swift, and performance benchmarks of their native HTTP I/O
• Sharing best practices in orchestration of complex, large-scale file-based media workflows, describe requirements and challenges of such IT infrastructure designs (on-premise, in the cloud or hybrid), including integration of necessary high-speed transport technologies to power ultra-high speed data movement, and adoption of appropriate high-performance network-attached storage systems

• To ensure the security of high-value assets, cloud-based delivery mechanisms must meet the same requirements that these companies have for their own, internally managed private cloud solutions, including the ability to move large files rapidly, securely and in a managed fashion
• Public cloud solutions present both opportunities and challenges to this requirement, while emerging hybrid cloud solutions may offer an approach to seamless content exchange that delivers key benefits at lower risk

• But how does Cloud impact Broadcasting issues?
• How does it enable Monetization?
• What are the limitations of cloud?
• When to and most importantly when not to use cloud?

• Considerations that should be addressed in order to ensure the right archive infrastructure is put into place to facilitate a broader usage model
• Advancement in the area of Linear Tape File System
• A review on how LTFS can be used to import and export content from the archive in a universal and easily accessible format

• Operators must look to a next-generation CMS that can take the management of VOD services to new levels of efficiency, support the growth of multi-platform content delivery and enable more effective marketing of programming assets to drive up buy rates, advertising views, and customer satisfaction levels.
• Next-generation CMS can enable operators to reduce costs; automatically fix content scheduling and propagation errors; and use an advanced rules engine to automate new processes.
• A CMS that can meet these needs offers service providers tangible business benefits that can be recorded on a balance sheet. These include more VOD revenue; quickly execute global / local price promotions; make global or local window and category changes; and optimize on-demand ‘shelf-space’ at each site.

21 June 2012, Thursday

OTT, IPTV & Hybrid Systems

Chairman Opening Remarks
Mark Wilson-Dunn, VP, Global Sales & Marketing, BT Media & Broadcast UK

• Smart internet-connected devices, including connected TV, PCs, iPad/iPod/iPhones and other smart phones and tablets, have the processing power to run advance downloadable applications. Not only traditional Pay-TV experience can be enabled on these devices but also new applications. The streaming video applications that are popular in the traditional Pay-TV space include live broadcast TV and VOD.
• New applications, such as Catchup TV and targeted advertising, are possible on these devices. How to enable the traditional and advanced streaming video applications on these devices? What is the best architecture to save CAPEX and OPEX to enable these applications?

• Getting into the fold - how PayTV operators can expand more premium types of content with OTT

Assessing the Business and Competition

Outlook and Business Strategies for PayTV, IPTV & OTT - Changing Business Model, OTT & PayTV?
Mark Wilson-Dunn, VP, Global Sales & Marketing, BT Media & Broadcast UK

Building a Successful Video on Demand business - The Ecosystem
Tony McGinn, CEO, Movideo Pty Ltd.

Lunch Break and Exhibition Viewing

PayTV Strategies

• Pay TV and OTT - competition or complementary?
• How OTT offers new models for monetization and building value for the operator?
• Reviewing the options (a) subscription (b) OTT on-demand (c) advertisement model, which suits best?
• Using the right platform to deliver to the right market segment to avoid piracy (protecting the content owner) and build customer’s loyalty and satisfaction to your brand
• How OTT & PayTV can co-exist as a successful model for monetization of OTT

• How to simplify the challenge of numerous formats (Silverlight, Flash, HLS, WebM serving the multitude of screens today and which is placing pressure on video workflows)
• Is there one universal solution through which publishers, rights holders and aggregators can ease the burden on their workflows?
• Exploring various initiatives (including MPEG-DASH) and strategies (mezzanine/contribution streams), which could help remove many of the headaches and challenges that today's multi-format video universe presents

As demand for HDTV content increases, are the broadcasters ready with the content and are they ready to take the burden of increased costs. What is the state of industry? Where are the avenues for additional revenue generation? The session will address the areas of technology, content production, economics, raising ad revenue with HD offerings, gearing up for HDTV business and overcoming SD legacy.

Gearing Up for HDTV - Solutions for progression in full HD

• What types of services will be offered to consumers. What will be the minimum number of services necessary for the HD/DTT platform to be viable?
• Will HD content be offered as a pay or a free-to-air service? How will HD generate greater income for broadcasters (via subscription fees, premium advertisement or an increase to the viewer license fee)
• In the scenario that a limited amount of frequencies are initially available, how will terrestrial broadcasters share the capacity? Is there a need for broadcasters need to simulcast services in both HD and SD format?
• Will triple-cast with analogue be necessary before analogue switch-off?

• Introduction of HDTV forum
• Simul production of HD and SD in the transition period
• View finders
• The advantages of the SD pictures down converted from the HD.
• Signal processing in the simul output of HD and SD.
• Monitors and camera cables.

• 8K Ultra HD, the “Ultimate 2D entertainment experience in the home”
• Intermediary formats : 4K, Quad Full HD, higher frame rates; What should we ask for?
• The “compressionist” point of view; Projected datarates, current transmission bottlenecks, in MPEG-4 and HEVC
• Setting expectations for the next two years, for both linear and On Demand content to the home

• NHK Science & Technology Research Laboratories (STRL) is researching Super Hi-Vision (SHV), which will convey an enhanced sense of reality and “presence” in comparison with conventional television. Super Hi-Vision has 4000 scanning lines, 16 times the number of pixels as that found in current HDTV, and 22.2 multi-channel audio. It is expected to be applied to broadcasting, film, medical services, and educational fields
• We conducted field experiments at 23 reception points around NHK STRL using an experimental transmitter installed at NHK STRL. As a result, we obtained QEF operation in MIMO-OFDM transmission whose carrier modulation scheme was 4096QAM. We found that at some reception points, the large difference in field strength between both polarized waves deteriorated the bit error rate (BER) characteristics
• We developed a multi-dimensional interleaving scheme that is conducted in frequency domain and cross-polarization

• Frameworks to be considered while building pay per view or subscription model
• Analytics to be considered when understanding the effects of Content, Packaging, and Quality on Audience Behavior

22 June 2012, Friday

The intrinsic capability of COFDM system to work in presence of echoes, allows Single Frequency Network (SFN) operation in which echoes are actively produced by transmitters, each being at each instant an exact echo of the others. But DVB-T2 introduced - for the first time ever - a variant increasing the signal diversty: the “SFN-MISO” in which pair of transmitters radiate two representations of the radiated signal. MISO-Alamouti process provides twice the information to receivers improving globally the coverage beyond the traditional gain obtained with the well-known “SFN-SISO”.

• The second generation of Terrestrial Broadcasting has been well accepted and more countries are deploying DVB-T2 for their networks.
• But what about the Infrastructure? How good are DVB-T2 Transmitters to help Broadcasters and Network Operators to maximize their content distribution at minimal costs

• Success of Mobile Applications depends mostly on its resource usage when it is running. For example, Flash payer appears to be discontinued in Mobile applications.
• In the same note, DVB-H also had major issue of processing full 7 MHz bandwidth signal and the same made Physical layer of DVB-H very bulky and made it not good for Mobile applications. Mobile version of WorldSpace broadcast had 2.3 MHz bandwidth and Receiver of the same was implemented in Blackfin DSP 561.
• It has been observed that it is almost impossible to run DVB-H receiver in above mentioned DSP. When come to DVB-T2 receiver for mobile applications, it is important to execute full receiver in low cost and low power processor. Towards, the same there is interesting scope to make DVB-T2 Lite receiver application to run in low cost and low power processor. Thus it appears that DVB-T2 Lite can be the standard for future mobile enticement.

• Status update on operational DVB-T2 networks in New Zealand, Denmark, Sweden, Finland and UK
• Network architectures for multiplexing national and regional content for DVB-T2.
• Solutions using deterministic multiplexing and PLP replacement will be described and compared.
• Challenges and solutions related to SFN and MFN operations.
• Alternative solutions for transmitter feeding - from IP to Satellite. Feeding of a large number of transmitter sites is a challenge for all digital terrestrial television networks and the paper will look into the different technologies for feeding transmitter sites.
• How to combining reliable delivery with operational flexibility in DTT networks. Solutions for adding redundancy, seamless switching and monitoring both on RF and transport stream level will be described

• This presentation will review the technical details of v1.3.1 of DVB-T2 and show how the “Future Extension Frame: FEF” feature of DVB-T2 allows both mobile and stationary HD broadcasts over the same RF signal.

Digital radio presents many new features and enhancements, however, the take up and move towards digital radio is pretty weak as compared to its counterpart, digital TV. So what is the status of the digital radio roll-out today and what can be learned from the few successful implementations and the strategies for making digital radio a success.

The Business Case for Digital Radio

• Digital broadcast radio (DAB/DAB+) is being adopted in a growing number of territories across Europe and Asia. For commercial broadcasters the rationale for adopting digital radio has several strands
• Benefits of digital radio for listeners and broadcasters. For broadcasters, digital radio offers 3 distinct ways to build brands. Digital radio also offers commercial broadcasters a range of new revenue opportunities
• Ways of managing the incremental costs of digital radio costs: the major incremental costs of digital broadcasting relate to the need to simulcast services on both analogue and DAB+
• How to ensure a successful launch collaboration across the value chain is the key to success

• Developing content genres, formats and duration considerations

• Why are disparate measurement techniques deployed by different measurement organizations?
• What are the best techniques for obtaining the most accurate measurement?
• What demographic information can be gleaned with the proper techniques?
• What audience information should media agencies expect to have access to?

Technology Innovations

• Outlining the top level architecture of the final system to allow the audience to understand the relation to the existing to existing HE-AACv2 codec
• Issues of quality, bit rate range for various applications and programming, potential use cases, extensibility, error robustness and backwards
• Applicability and relevance to applications where varying content is broadcast over narrow-band transmission channels

DAB is a mature and established technology for digital radio, in use extensively in Europe and Asia. But DAB, whilst a unified standard, has various different flavours. This presentation looks at the whole of the DAB family - DAB, DAB+ and DMB - and reflects on the development and deployment of different members of the family for both digital radio and mobile TV, sometimes alone and sometimes together.

• For both public and commercial radio broadcasters, the ability to insert local content into a national transmission can be very important. In addition, local advertising is an important revenue-generating requirement for commercial broadcasters that currently exists with analogue radio, but is currently not available in DAB/DAB+/DMB networks
• One of the main advantages of DAB compared with FM is the ability to operate in a single frequency network (SFN). However, this normally requires that all transmitters in the network must be broadcasting identical data. Whilst this is fine for national services, it makes life more difficult for local stations. In consultation with the UK broadcasting regulator, VDL are intending to run a proof-of-concept trial testing the possibilities of a proposed local content insertion technique on a real-world scale.

• Understanding how radio competes for listeners alongside other connected media experiences
• How does hybrid radio enable a broadcaster to use cost efficient radio broadcasting to provide universal and ubiquitous service and seamlessly combining IP alongside it on connected devices, in particular mobile phones
• The obstacle to creation and adoption of services, the market potential for hybrid radio services, and case studies of existing deployments

• How digital radios have evolved over the last 10 years
• Types of digital radios available today
• Challenges faced by manufacturers
• Future trends in digital radio receivers

• Technology update: DRM, DRM+ and HD Radio