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| The BroadcastAsia International Conference aims to provide an ideal market platform for broadcasters, cable and satellite operators, content providers, new media operators, vendors, IT and multimedia providers to gather to discuss the latest trends, business strategies and technology updates. Over four days at the BCA International Conference, eight dedicated programmes will discuss key issues like how to embrace and engage the future of your broadcasting business, realising the ever more opportunities of IPTV, learn how to expand the opportunities of Radio and how to monetise and protect your existing content. |
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| Plus discuss new mobile multimedia application platforms to explore new Mobile TV markets, and see how the New Media shifts to a new dimension. Understand also the latest user applications for production workflow and compression and discuss the emerging innovations that will set the industry forward. |
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| Programme Overview – Click on the theme for the detailed programmes |
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| Embrace & Engage the Future – What are the changes that are driving the new media revolution? The influence of social networking on media consumption and awareness is getting increasingly important and changing the traditional media landscape. All these and many key broadcasting business topics and case studies would be addressed to prepare the industry for the future. |
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| Expanding the Opportunity of Radio! - Despite the introduction of alternative media platforms and technologies, radio’s strengths remain universally relevant and fundamentally appreciated. With the advent of digital radio, consumers can experience radio like never before; from home, to cars, mobile phones, streaming via the internet and even on the iPod. |
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| Mobile Multimedia - This insightful programme will share with you the many opportunities and services that are available or being established in the mobile multimedia platforms. What are the viable Mobile TV Business Models, Content Strategies for Multimedia Platform, and how to integrating Mobile Multimedia Services into a Broadcast System? |
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Content – Monetise (Advertise) and Protect
Section 1: Monetising Content
How to create digital content for the different media platforms and discuss the revenue returns for each? What are the different needs of the new media platforms to increase your advertising dollars? Not only will this session address the needs for greater agility in advertising, but will also look at ways in which the content provider can inevitably reduce production costs and create new opportunities for your business.
Section 2: Developments in Broadcast Content Protection and the Role of Government
Technical solutions have been deployed in Asia Pacific to protect over-the-air and Pay TV broadcast content. These solutions aim to safeguard content from the increasing trend of illegal redistribution. Attend this session and discuss both the technology and regulatory developments in Asia Pacific, and the significant role that technology and policy can play in the development of digital broadcast content protection. |
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| Realising IPTV – How can IPTV differentiate itself from other services, and how advertising or other revenues can be derived? See how you can achieve true IPTV differentiation with a personalized and connected cross-platform television experience, discuss how to quantify the business value of a more satisfying TV experience. Also learn how to enable the IPTV experience from a legal perspective. |
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Production Workflow & Compression
Section 1: Production Workflow
This detailed session will look at not only the essentials of file-based production, but also the considerable advantages and new issues that are being raised. Discover workflows for digitally sending and receiving HD content, how to facilitate the various media platforms from a single platform using MAM.
Section 2: Compression - A survival guide: Compress the data, not the quality
Quality must be preserved in production to ensure multiple passes and digital effects can be implemented without undue image degradation. This session will explore the many facets of video compression in both the production and transmission environments, and provide an overview and practical understanding of the principles of compression and how recent developments in software and hardware deliver improved performance. |
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| The New Media World & Web 2.0 - Discuss the growth of the New Media World and Web 2.0, which have been phenomenon in the past few years. The robust development was made possible by technological evolution and generous financing, which made the New Media World attractive to venture capitalists and start-ups. How can the New Media industry adapt to the ever-changing technological development? Can it weather the economic crisis? Are the existing business models still feasible? |
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| Tech on the Edge - Discuss the next generation Video Headends, share ways to cut production cost by using the latest consumer video camera for HD-TV production. And understand the new Digital Terrestrial Standard DVB-T2 in this session that provides fascinating insights into the latest emerging technologies, and share new opportunities that these technologies are creating. |
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Inaugural Conference Opening Plenary (Open to ALL registered BroadcastAsia conference delegates)
Topics Discuss:
- Keeping Up with the Future – Who are you really up against; who can you work with to reach out to your key customers
- Rapid Changes Produce Opportunities – The Silver Lining in the Current Economy
- Sustainability in the Broadcasting Environment; Better Business Outcomes = Better Environmental Outcomes
- Going Green – Broadcasters and Corporate Social Responsibilities
The Opening Plenary will allow for a high level of knowledge sharing on pertinent industry issues such as how to keep up with the new media landscape and create opportunities amidst the current economy.
Click here to view the Opening Plenary Programme. |
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TV5MONDE Celebrating its 25th Anniversary at the BroadcastAsia International Conference!
 Celebrating its 25th anniversary this year, TV5MONDE is the world-leading general-entertainment channel, broadcasting in French 24/7 and offering a wide variety of subtitled prime time films, in-depth coverage of international news, live world-class sports events, high-quality documentaries and magazines, kids’ cartoons, entertaining lifestyle programs and exciting game shows.
With a network of eight channels reaching 189 million homes in 200 countries on cable, satellite, IPTV, SVoD and mobile, localized programming subtitled in 10 languages and a website gathering over 5 million unique visits per month, we are able to reach not only the 200-million strong global French-speaking community, but a significant share of the world’s business and cultural elite as well.
Reaching 17.7 million homes in Asia Pacific, TV5MONDE will launch a second channel for Asia in July 2009 to cater specifically for audiences in Japan, Korea and Australasia with a dedicated program schedule, localized content and increased English subtitling. |
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Join us at the BroadcastAsia Conference Networking Party to celebrate TV5MONDE’s 25 th anniversary! |
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The BroadcastAsia (BCA) Conference Networking Party is inviting ALL BCA conference delegates and speakers to join us for this night of merry making and good fun. Enjoy delectable food, free flow of beverages and entertainment as you network with fellow industry representatives. It would be a night of good fun, delicious food and of course great company!
To view the conference programme and sign up as a conference delegate, please click here
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SPECIAL KEYNOTE PRESENTATION
Embrace and Engage the Future (of the Broadcasting Business): The Barack Obama Media Campaign Through the lens of the Obama campaign, see how Scott Goodstein, External Online Director for Barack Obama’s Presidential Campaign, developed and executed the successful campaign through the effective use of new media platforms. From social networking sites to the use of mobile applications, Scott demonstrated how mobile multimedia is a powerful medium. He will discuss ways in which these new media applications can create add-on opportunities for your broadcasting business – to chart new frontiers and generate revenues, as well as to reach out to your existing and potential clients. |
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 Scott’s pioneering work includes running the first political campaign to launch niche based social networks. Under his leadership, the Obama Mobile campaign had achieved over 2 million friends on Facebook, 1 million friends on MySpace, 500,000 friends on BlackPlanet, and over 100,000 friends on Twitter. The advanced communication strategy employed by Scott included text messaging, downloads, interactive voice response communication, a mobile web site (WAP), and even an iPhone application. His campaign was instrumental in Obama’s presidential win. Scott will be taking up a critical role in the White House soon. |
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Scott’s keynote presentation would be part of the Embrace & Engage the future programme. To listen and interact with Scott and the other renowned industry speakers, sign up today. |
Seats are limited in the conference room, so do register early. |
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