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| Conference Programmes | |
| BroadcastAsia International Conference is back with an even more comprehensive programme to address your needs in this ever-revolving broadcasting and multimedia industry. | |
Over 4 days, there would be 8 tracks addressing salient issues like how to embrace and engage the future of your broadcasting business, realising the ever more opportunities of IPTV, learn how to expand the opportunities of Radio and how to monetise and protect your existing content. Plus discuss new mobile multimedia's application platforms and explore new Mobile TV markets, and see how the New Media shifts to a new dimension. Take the chance to also understand the latest in the production workflow and compression track and the cutting-edge innovations in the tech on the edge session. |
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| Click on the preferred title for the detailed programme or click here for the full conference programme | |
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| Programme Overview | |
| Embrace & Engage the Future 16 June, Tuesday | |
This programme will discuss the changes that are driving the new media revolution from Content via Conduit to increasingly important issues such as the influence of social networking on media consumption and awareness. Many key broadcasting business topics and case studies would be addressed to prepare the industry for the future. Special Keynote Presentation by Scott Goodstein, President Barack Obama’s External Online Director, who developed and executed a successful Obama’s Presidential campaign via new media platforms like Facebook, Twitter and the Obama Media campaign. |
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| Expanding the Opportunities of Radio! 16 June, Tuesday | |
| Despite the introduction of alternative media platforms and technologies, radio’s strengths remain universally relevant and fundamentally appreciated. With the advent of digital radio, consumers can experience radio like never before; from home, to cars, mobile phones, streaming via the internet and even on the iPod. This programme presented by the WorldDMB, will analyse the developments in the market and look into ways that broadcasters can meet the ever increasing demands of the consumer. | |
| Mobile Multimedia 17 June, Wednesday | |
| This insightful programme will share the many opportunities and services that are available or being established in the mobile multimedia platforms. Topics that will be discussed include Mobile TV Business Models, Content Strategies for Multimedia Platform to Integrating Mobile Multimedia Services into a Broadcast System. Also learn how to cut cost for Digital Terrestrial and Mobile TV Deployment over the Satellite. | |
| Content – Monetise (Advertise) and Protect 17 June, Wednesday | |
| Section 1: Monetising Content Learn how to create digital content for the different media platforms and discuss the revenue returns for each. Also get to understand from this session the different needs of the new media platforms to increase your advertising dollars. Not only will this session address the needs for greater agility in advertising, but will also look at ways in which the content provider can inevitably reduce production costs and create new opportunities for your business. |
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| Section 2: Developments in Broadcast Content Protection and the Role of Government Technical solutions have been deployed in Asia Pacific to protect over-the-air and Pay TV broadcast content. These solutions aim to safeguard content from the increasing trend of illegal redistribution. So this session, presented by Centre for Content Protection will discuss both the technology and regulatory developments in Asia Pacific, and the significant role that technology and policy can play in the development of digital broadcast content protection. We will also touch on the many government priorities such as standards, research and development, training, legislation, enforcement, and awareness creation. |
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| Realising IPTV 18 June, Thursday | |
| This programme will look at not only some of the technical issues, but also the business opportunities such as how IPTV can differentiate itself from other services and how advertising or other revenues can be derived. See how you can achieve true IPTV differentiation with a personalized and connected cross-platform television experience, discuss how to quantify the business value of a more satisfying TV experience. Also learn how to enable the IPTV experience from a legal perspective. | |
| Production Workflow and Compression 18 June, Thursday | |
| Section 1: Production Workflow In yesterday’s tape-based world, efficient productions largely rely on the organization of the assets (raw materials) that arrive. That scenario has changed. This detailed session will look at not only the essentials of file-based production, but also the considerable advantages and new issues that are being raised. Discover workflows for digitally sending and receiving HD content, how to facilitate the various media platforms from a single platform using MAM. |
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| Section 2: Compression - A survival guide: Compress the data, not the quality Managing video content across converged infrastructures requires an understanding of the techniques available to reduce data rates to levels suitable for efficient storage, processing, networking, distribution and broadcasting. In addition the growing interest in High Definition increases the pressure for further reductions in data rate. Quality must be preserved in production, to ensure multiple passes and digital effects can be implemented without undue image degradation. This session will explore the many facets of video compression in both the production and transmission environments, and provide an overview and practical understanding of the principles of compression and how recent developments in software and hardware deliver improved performance. |
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| The New Media World & Web 2.0 19 June, Friday | |
| This programme will discuss the growth of the New Media World and Web 2.0, which have been phenomenon in the past few years. The robust development was made possible by technological evolution and generous financing, which made the New Media World attractive to venture capitalists and start-ups. The World is badly hit by the recent economic crisis, and the New Media World is not spared. The crisis has reduced the financial resources for this industry, which clearly still has much untapped potential. How can the New Media industry adapt to the ever-changing technological development? Can it weather the economic crisis? Are the existing business models still feasible? | |
| Tech on the Edge 19 June, Friday | |
| Discuss the next generation Video Headends, share ways to cut production cost by using the latest consumer video camera for HD-TV production. And understand the new Digital Terrestrial Standard DVB-T2 in this session that provides fascinating insights into the latest emerging technologies, and share new opportunities that these technologies are creating. | |
| Any queries, contact Joanne Tan today. | |
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