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Dear Friends and Colleagues,

We are now less than 1.5 months away from Asia’s only broadcast and media event – BroadcastAsia2017 International Conference. We hope you are as excited as we are.

This week, our focus is on Data Analytics. If Gartner’s estimates are anything to go by, there will be more than 25 billion devices hooked up to the internet by 2020, up from ‘just’ five billion today. People now watch TV in a number of different ways – from traditional linear broadcasting to now supplemented by branded mobile applications and browser-based channels. All of this viewing activity generates data, which tells us what people are watching and how they’re going about it. In isolation, a lot of this information will be pretty useless, but bring it all together and new doors begin to open.

The BroadcastAsia team is delighted to introduce to you Four New Data Experts (first time presenting at BroadcastAsia) that we have on board this week. They will be forming a fire side chat to share their views and insights on how they employ a holistic approach towards data analytics particularly for the broadcasting industry. This session will be moderated by Tom Weiss, CEO of Genius Digital. Do not miss this opportunity to hear first-hand from:

  • Nada Abdel Samad, Research Director, OSN (Orbit Showtime Network)
  • Jeffrey C. Salazar, I.T. Manager, Asian Vision Cable
  • Paul Moss, General Manager, Media Prima Digital
  • Debbie Leishman, COO, Paywizard
HALF DAY WORKSHOP ON DATA ANALYTICS ON
25 MAY 2017
Do not miss this half day workshop where you will get a good initial understanding of some of the issues surrounding big data and TV. You will then be able to put this understanding into practice with a problem-solving exercise using real Genius Digital data and tools.
Workshop Leader:
Giles Cottle, Product and Analytics Director
Genius Digital
Find out more
According to IBM, the success of hugely popular TV shows like House of Cards by Netflix and Mad Men by AMC Networks was due to bold investments in advanced data analytics; especially Netflix investing $100 million up front for House of Cards as it was able to bypass the traditional (and very costly) “pilot” TV test process due to having in-depth knowledge about Netflix viewers.
IT IS ALL IN THE DATA
REGISTER NOW TO RESERVE YOUR SEAT. EXPECT TO MEET MORE THAN 500 OF YOUR PEERS THIS MAY
CLICK HERE TO REGISTER
For exhibiting or sponsorship opportunities, email Calvin Koh at ck@sesallworld.com for more information.
STAY TUNED!
See you next month at BroadcastAsia!

Warm Wishes
The BroadcastAsia Conference team

Contact The Team
For conference registration, please contact Jun Shu at junshu.ong@sesallworld.com

For Exhibition registration, please contact Colleen Yong at col@sesallworld.com

For exhibition and sponsorship opportunities, please contact Calvin at ck@sesallworld.com or Merliyn at ml@sesallworld.com