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Content Is King, but Branding Is King Kong
“Video commands the most revenue of any E&M sector: about US$420 billion globally in subscriptions and advertising. The formula for success is shifting radically. No longer is it enough to develop content for eyeballs. Now, you must create a fan-centric business”.

~ PwC: 2016 Entertainment & Media Industry Trends ~

Truly so, as entertainment and media evolve to a direct-to-consumer world, competition is tougher than ever before. To get those precious consumer dollars, fan engagement, loyalty and value are the key metrics companies need to be losing sleep over.
How can we provide a differentiated brand experience amidst such fierce competition?
Hear the strategies from David Goldstein, Head of Asia, iflix, who will talk about:

  • Creating stronger brands, more differentiated content and more loyal fans
  • Offering “skinnier packages” to make brands and shows indispensable
  • Creating more personalised, cheaper video bundles or launching OTT services to target consumers

David Goldstein is one of Asia’s most recognised and experienced telco and media industry experts. David currently serves as Head of Asia for iflix Group, the world’s leading Internet TV service for emerging markets, where he is responsible for driving iflix’s business and expansion strategy throughout the region. David has over 20 years of experience in the media, pay TV, telecommunications and IT industries.
Meet others like David at BroadcastAsia2017 International Conference
Get inspired by meeting these world-class speakers face-to-face and exchanging your ideas and business strategies with them. Seize the opportunity to network with over 500 of your industry peers from over 40 countries for a truly international experience.
REGISTER NOW
Contact The Team
For conference registration, please contact Cheryl at cheryl@sesallworld.com

For speaking enquiries, please contact Daniel at daniel.tran@sesallworld.com

For exhibition and sponsorship opportunities, please contact Calvin at ck@sesallworld.com or Merliyn at ml@sesallworld.com